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FAQ's
What types of marketing services do you offer?
Wilderman Marketing Group delivers marketing strategy and consulting, website design and development, SEO, PPC/SEM, social media, content, design, PR, email, and analytics. Services can be purchased individually, bundled into programs, or led under a Fractional CMO model for ongoing executive-level guidance.
How do you typically start working with a new client?
Engagements begin with a strategic foundation: a marketing audit, understanding of the current state of marketing, and defining core objectives. After that, the details of the engagement, including KPIs and budget, are formalized and work begins.
What kind of investment should we expect?
Strategy projects typically range from $3,500 and $20,000 dollars, and website engagements usually fall between $8,000 and $30,000. Ongoing SEO, PPC/SEM, social, content, email, PR, design, and analytics are structured as monthly retainers, scaled to markets, platforms, and content volume.
Do you offer monthly retainer work, project work, or both?
Wilderman Marketing Group offers both monthly retainer services and project-based work to meet diverse client needs. Project work suits short-term initiatives like strategy development, website builds, design/logo work, delivering fixed-scope results with clear timelines.
Monthly retainers power ongoing efforts such as SEO, PPC/SEM, social media, content, email, PR, and analytics, scaled to your market and business goals.
Can you handle both strategy and execution, or just consulting?
Wilderman Marketing Group provides both strategic direction and hands-on execution across key channels. Clients can choose consulting only, full-funnel implementation, or a Fractional CMO structure that combines executive leadership with coordinated delivery.
How do you measure success and ROI?
Programs are built around defined KPIs and dashboards that connect to your business goals. Clients receive monthly and quarterly reports that show performance and guide budget or strategy adjustments.
Do you offer ongoing leadership, or only project work?
Yes, Wilderman Marketing Group offers Fractional CMO services that provide executive-level marketing leadership at a fraction of a full-time CMO cost. These engagements include strategic planning, brand and channel oversight, sales alignment, team and vendor leadership, and executive-ready performance reporting.
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